Branding Request for Proposal-PA-CEMP program

Overview

A brand revitalization project for one of RCREEE projects to come up with an updated name, logo style, colors theme and templates. The project is a new in-depth professional certification program for Energy Mangers tailored for the Arab region. More details on the project can be viewed through this link: http://rcreee.org/projects/pan-arab-certified-energy-management-professional-program-pa-cemp

Objectives

The overall objectives of the services required under this assignment are to include the below:

  • New project name and trademark registration

    • Should not have regional linkages (such as Pan Arab),

    • Should show ownership through the word “certificate”, “certification”, or “certified”, etc.

    •  Should be checked if already existing

    •  The abbreviation of the full-name should be worked with in the new Logo

  • Variations to choose from to the project logo art work and color theme (While the color theme should be laid out around RCREEE colors, other colors can be added)

  • Updated brand templates

  • Project Stationary Design Templates

    • Word document (With customized colors for charts, fonts, titles footer and header embedded in Word

    • PP templates (With customized colors for charts, fonts, titles footer and header embedded in PP, 4 different slide layout styles,)

    • 2 marketing documents layout designs (cover, inner pages, typography and callouts, images, etc.)

    • New design for Certificate template

  • Brand guidelines document

We are soliciting proposals from approximately three local agencies. Upon review of submissions, we will interview only selected firms.

Evaluation basis

  • Creative and innovation track record and capabilities.

  • Understanding of and ability to meet our goals and objectives.

  • Firm and personnel qualifications and experience with weight given to experience of account team.

  • Ability of proposal to be executed within budget.

  • Innovative ideas to leverage and integrate brand investments in later activities (i.e. broadcasting, social media, etc...) 

Offer Submission, Direction of Work and Coordination

Companies should send a detailed offer (budget explained item by item and timeline) by email in PDF format, no later than July 30, 2018. All proposals must be sent to the contacts below:

Procurement@rcreee.org

With a CC to: Mohamed Abouelela

Head of Finance and Administration

Mohamed.abouelela@rcreee.org

The offer should include

  • Project timeframe not to exceed three weeks

  • List of current and former clients in energy and/or NPO sectors or related fields for whom you have worked in a similar vein, including independent contractors

  • Explanation of creative firm's billing procedures including rates, mark-ups, etc.

The financial offer should be submitted in euros and it should be broken down and include all related fees, taxes and all other expenses (communication, materials, etc.) in accordance with applicable laws and relevant

RCREEE Regulations

RCREEE will only contact short listed trainer/team based RCREEE’s internal regulations and policies. RCREEE has the right to accept or refuse any offers without any justifications.

Inquires

Please send us your inquires at Procurement@rcreee.org

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